Home / Quotes / Quote by William McDonough

Quote by William McDonough

“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”

Quote by William McDonough

Book:Cradle to Cradle: Remaking the Way We Make Things

Work

Cradle to Cradle: Remaking the Way We Make Things

This book explores the principles of Cradle to Cradle, a framework for creating products that are safe, healthy, and fully recyclable. It discusses the impact of traditional manufacturing processes on the environment and proposes innovative solutions for sustainable production. more

Author

William McDonough

William McDonough is a renowned American designer known for his contributions to the field of sustainable design. Born on February 21, 1951, he is a versatile designer with expertise in architecture, industrial design, and urban planning. more

You May Also Like

“Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'”

Men Young Energy Architecture Young Man Solar Energy

Author:William McDonough

“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”

“To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.”

Mean Doe Understanding Design Products Waste Concepts Packaging

Author:William McDonough

“I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?”

Ifs Children I Can Beautiful Imagine Planets Sick Intelligent Destroying Being Beautiful

Author:William McDonough

“The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.”

Thinking Humans Ends Age Stones Architecture Ran Stone Age

Author:William McDonough

“If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.”

Ifs Thinking Forever Design Industry Multiple Cradle

Author:William McDonough

“And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?”

Writing Self Use Water Nature Imagine Tree Design Food Color Seasons Down And Complexes Sugar Carbon Elegant Oxygen Knocking Fixing Assignments Replicate Nitrogen Distillation

Author:William McDonough

“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.”

Thinking World Order Realizing Design Intention Designer Inherent Signals

Author:William McDonough

“If design is the first signal of human intention.”

Firsts Humans Design Intention Signals

Author:William McDonough

“Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.”

World Goal Water Air Healthy Safe Clean Enjoyed Soil Diverse Clean Air

Author:William McDonough