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Quote by Paul Pierroz

“Successful leaders understand their image reflects what and who they are as opposed to what they plan to become. If you would like to be known as a sustainable organization, there are four things you can do. Think and act in ways that support long-term viability and ESG ideals. Help stakeholders understand how you think and act. Help stakeholders see how you think and act. Continuously reinforce all of the above with stakeholders.”

Book:The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors

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The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors

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Paul Pierroz

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“You can start weaving your purpose into your vocabulary right away. Use every opportunity to talk to current and new stakeholders. Remind them of who you are, why you exist, and continually renew their enthusiasm around working with you. With some work up front, your message will be compelling.”

Purpose Communication Stakeholders

Book:The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors

Source: The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors

“Sometimes good results are not celebrated by all because the process fouled, excluded or ignored those that hold the stake. This is when the means justifies the ends.”

Process Results Celebration Inclusiveness Stakeholders

Author:Dr. Lucas D. Shallua

“Corporate social responsibility alone seemed too passive, too insular, and too self-serving. In a world that seemed to be literally on fire from climate change and social unrest, corporate social responsibility appeared to many as a privileged exercise in self-improvement, however sincere or not. Corporate self-improvement was not enough for many engaged consumers and citizens; active corporate social improvement through activism was desired and called for.”

Business Corporations Shareholders Profits Corporate Social Responsibility Stakeholders

Book:The Capitalist and the Activist: Corporate Social Activism and the New Business of Change

Source: The Capitalist and the Activist: Corporate Social Activism and the New Business of Change

“The most important muscle you have is the brain.”

Brain Brains Brain Quotes Muscle Muscles Not Brains

Author:Tamerlan Kuzgov

“Finding people who can make a difference in the world is like panning for gold. A huge amount of detritus has to be sifted before the nuggets are found. Most of the gold comes in small grains, but now and again a great, gleaming 24 carat nugget appears – a world-historic figure who will change everything. What’s it all about? INTELLIGENCE. DISCIPLINE. AMBITION. CAPABILITY. TALENT. DETERMINATION. Those are the qualities needed. It’s not about what the world can do for you. It’s about what you can do for the world. So, what can you do? Anything? Those who can, do. Those that can’t go on forums and discuss conspiracy theories.”

Motivation Change Gold Active Making A Difference Passive World Historic