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Quote by John Elkington

“The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If, on the other hand, we prefer the short-term comfort of burying our failures, or of blaming scapegoats, the transition will be significantly slowed, or could even be derailed completely.”

Quote by John Elkington

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John Elkington
John Elkington

John Elkington, born in 1949 in the United Kingdom, is a renowned author and advocate for sustainable development. His work spans various fields, including business, environment, and corporate social responsibility, and has had a profound impact on the global movement towards sustainability. more

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