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Quote by Jonathan Ive

“I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.”

Quote by Jonathan Ive

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Jonathan Ive
Jonathan Ive

Jonathan Ive, born on February 27, 1967, is a renowned industrial designer from the United Kingdom. Known for his minimalist and elegant design style, he is the soul of Apple's design team and has had a profound impact on the appearance and user experience of Apple products. more

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“We are so far from knowing all the forces of nature and their various modes of action that it would be unworthy of the philosopher to deny phenomena simply because they are inexplicable at the present state of our knowledge. The more difficult it is to acknowledge their existence, the greater the care with which we must study these phenomena.”

“People habituate themselves to let things pass through their minds, as one may speak, rather than to think of them. Thus by use they become satisfied merely with seeing what is said, without going any further. Review and attention, and even forming a judgment, becomes fatigue; and to lay anything before them that requires it, is putting them quite out of their way.”