Best Focus Groups Quotes | Short & Famous Sayings

“I've never been in a focus-group meeting. I wonder how many anchors can say that.”

Wonder Focus Groups Meetings Anchors Focus Groups

“When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.”

Heart Made Film Decision Study Focus Plans Groups Nfl Surveys Demographics Business Plan Focus Groups

Author:Steve Sabol

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.”

Source: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”

“To know John Kennedy, as I did, was to understand the true meaning of the word. He understood that courage is not something to be gauged in a poll or located in a focus group. No adviser can spin it. No historian can backdate it. For, in the age old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity's approval.”

Knows Age Loses Principles Focus Groups Willing Understood Conviction Historian Approval Popularity Contests Polls Posterity Deserving Adviser True Meaning John Kennedy Focus Groups

Author:Gerald R. Ford

“We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of.”

Ifs Thinking Children Book Care Focus Failing Groups Mines Proud Succeed Research Don't Care Honestly I Don't Care My Children Children's Books Market Research Focus Groups

Author:Ricky Gervais

“I don't hide my emotions from people. I am not a focus-group tested, blow-dried candidate or governor.”

People Emotion Focus Groups Blow Candidates Governors Tested Focus Groups

Author:Chris Christie

“About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?'”

Company Focus Groups Research Percent Tests Phones Market Research Focus Groups

Author:Todd McFarlane

“Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago.”

Thinking Way Years Running Today Comedy Focus Groups Years Ago Polls Focus Groups

Author:Bob Newhart

“When you make comedy, you make it for the people and you try to have as many screenings and as many tests and you do focus groups and you read the cards and you try to give the people what they want in this comedy.”

People Want Giving Trying Comedy Focus Groups Tests Cards Screening Focus Groups

Author:Chris Rock

“I have always done what I love myself. My philosophy was that I never had focus groups. I did what I wear.”

Done Philosophy Focus Groups Love Myself I Love Myself Focus Groups

Author:Ralph Lauren

“I feel passionately about issues, and I don't hide my emotions from people. I am not a focus group-tested, blow-dried candidate or governor. Now that has always made some people, you know, uneasy. Some people like that style, some people don't. [...] But I am not a bully.”

“This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion.”

Shows Party Opinion Focus Groups Position Phones Public Opinion Polls Surveys Opinion Polls Focus Groups

Author:Stephen Harper

“Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.”

People Want Home Focus Groups Waste Filled What You Want Wasting Time Focus Groups

Author:Sergio Zyman

“When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working.”

Film Watches Worry Audience Focus Groups Cards Focus Groups

Author:Christopher McQuarrie

“...The British press... [claimed that Tony] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and that he was ignoring the will of the British people. Considering the hacks had spent Blair's first six years in office condemning him for relying on focus groups and opinion polls for his policies - in other words, paying attention to nothing but the will of the people, or at least their whims - that seemed a little rich to me, but as I said, logical consistency has never figured highly in the British media's scale of values.”

“What's the job of the candidate in this world? The job of the candidate is to raise the money to hire the consultants to do the focus groups to figure out the 30-second answers to be memorized by the candidate. This is stunningly dangerous.”

World Jobs Answers Focus Groups Dangerous Figures This World Raises Candidates Consultants Focus Groups

Author:Newt Gingrich

“With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.”

Looks Reason Focus Groups Team California Attractive Southern Flavor Initials Very Popular Rams Southern California Focus Groups

Author:Jerry Jones

“Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.”

People Thinking Knows Want Philosophy Wanted Jobs Fall Asks Focus Magic Groups Design Products Research Falling In Love Always Believe Focus Groups

Author:Steve Case

“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.”

People Thinking Knows Want Years Values Reading Focus Groups Politician Smell Authenticity Consumers Underestimate Phony Focus Groups

Author:Rochelle B Lazarus

“If you ever go behind the glass and look at the focus groups that are deciding what you're gonna watch, it's scary. This cross-section of people they just happen to bring in to decide the fate of mankind on television is really scary.”

People Ifs Looks Happens Behinds Watches Focus Fate Groups Mankind Television Crosses Glasses Scary Sections Really Scary Focus Groups

Author:Adrian Pasdar

“The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders.”

Accepting Principles Focus Violence Groups Military Crime Horror News International Committed Supreme Good News Surveys Invaders Focus Groups Nuremberg Nuremberg Trials

Author:Noam Chomsky

“This deep insecurity has been going on for a while. I mean I picked it up in 2014 sitting in focus groups of women who were feeling terrified, not just about that ISIS was coming, but terrified that their children couldn't be safe at school, terrified about what was happening in Ferguson and other places.”

Mean Children Has Beens Feelings School Focus Groups Safe Happenings Sitting Insecurity Terrified Isis Ferguson Focus Groups

Author:Chuck Todd

“A joke is either funny or it's not funny. If I hear a funny joke, you know what I do? I laugh, that's what I do. I don't start a focus group to see who got hurt by the joke.”

Ifs Knows Hurt Laughing Focus Groups Jokes Funny Jokes Focus Groups Got Hurt

Author:Alonzo Bodden

“I have to write the story I want to write. I never wrote them with a focus group of 8-year-olds in mind. I have to continue telling the story the way I want to tell it.”

Way Want Writing Years Mind Stories Focus Groups Focus Groups

Author:J. K. Rowling

“You write things that are of interest to you. There's no focus group.”

Writing Interest Focus Groups Focus Groups

Author:Zach Galifianakis

“To me the cynics are the ones in the boardrooms with the reports from the focus groups.”

Focus Groups Reports Focus Groups

Author:George Carlin

“If you have ever sat in a focus group in a swing state, you are 100% certain that most soft partisans make up their minds on who to vote for based on things that are totally outside of an understanding of issues.”

Ifs Mind States Certain Understanding Issues Focus Groups Vote Sat Swings Partisans Focus Groups

Author:Christopher Michael Cillizza

“Peter Hart, who's a pollster that's - who's done many focus groups about Hillary Clinton, talks about a glass curtain. She talks about the glass ceiling. He says voters feel there's a glass curtain between themselves and Hillary Clinton. They can't relate to her. They feel they don't really understand her, and that's made it easier for her opponents, of which there have been many over many years, to define her the way they want to.”

Way Want Feels Years Has Beens Made Done Focus Groups Easier Clinton Glasses Made It Relate Opponents Voters Peter Curtains Ceilings Hart Glass Ceiling Focus Groups

Author:Tamara Keith

“When we conducted focus group interviews in the first municipality in Brazil before initiating the pilot project, a woman commented: Getting an appointment in the public sector municipal health services is like "winning the lottery." I would like to make it possible for many women and men in Latin America to win the lottery and receive the type of reproductive health services they so urgently need.”

“What you hear in focus groups and conversations, people will give you 20 minutes of rage about how the borders are out of control. But then you start saying, practically, what are we going to do about it? What are we going to do about the 11 million here? What are we going to do to get some workers we need for the farms? Then people start having a normal conversation.”

People Needs Giving Millions Focus Groups Minutes Conversation Normal Workers Rage Borders Farms Focus Groups

Author:David Brooks

“I need a focus group like I need a hole in my head.”

Needs Focus Groups Holes Focus Groups

Author:Suzy Becker

“We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.”

People Today Jobs Asks Opportunity Focus Groups Design Tomorrow Philosophical Designer Unfair Focus Groups

Author:Jonathan Ive

“The Labor Party is not going to profit from having these proven unsuccessful people around who are frightened of their own shadow and won't get out of bed in the morning unless they've had a focus group report to tell them which side of bed to get out.”

People Sides Party Morning Focus Groups Bed Shadow Labor Profit Reports Frightened Successful People Proven Unsuccessful Focus Groups

Author:Paul Keating

“We don't do focus groups - that is the job of the designer.”

Jobs Focus Groups Design Designer Focus Groups Product Design

Author:Jonathan Ive

“Focus group research has created a composite No-Man who resembles no-one anyone has ever met.”

Men Focus Groups Mets Research Advertising Composites Focus Groups

Author:Cathy Lewis

“When Jesus's followers asked him to teach them to pray, he didn't tell them to divide into focus groups and look deep within their own hearts.”

Looks Heart Jesus Teach Focus Groups Praying Followers Divides Deep Within Focus Groups

Author:N. T. Wright

“Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.”

Use Focus Groups Information Products Customers Interviews Focus Groups

Book:The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Source: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

“I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.”

People Ifs Needs Jobs Five Focus Groups Talent Paid Programming Businessman Malls Focus Groups

Author:Roger Ailes

“By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do.”

Thinking Way Needs Mean Political Sound Greater Focus Groups Hero Creating Illusion Mortals Bites Demise Sound Bites Focus Groups

Author:Sydney Pollack

“If you've got somebody in harm's way, you want the president being -- making advice, not -- be given advice by the military, and not making decisions based upon the latest Gallup poll or focus group.”

Ifs Way Want Given President Decision Focus Groups Advice Military Harm Polls Making Decisions Focus Groups

Book:Public paper of the presidents of the United States

Source: Public paper of the presidents of the United States

“They've seen me make decisions, they've seen me under trying times, they've seen me weep, they've seen me laugh, they've seen me hug. And they know who I am, and I believe they're comfortable with the fact that they know I'm not going to shift principles or shift positions based upon polls and focus groups.”

Knows Trying Believe Facts I Believe Decision Principles Laughing Focus Groups Position Comfortable Who I Am Hug Polls Focus Groups Trying Times

Author:George W. Bush

“The most powerful people on earth are focus groups.”

People Earth Powerful Power Focus Groups Most Powerful Focus Groups

Author:William J. Clinton

“And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.”

Knows Giving Waiting Voice Opinion Focus Groups Hollywood Scripts Executives Polls Consensus Cabinets Dynamics Saying Nothing Opinion Polls Focus Groups

Author:Joe Eszterhas

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Focus Groups Quotes