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Sound Bites Quotes

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Sound Bites Quotes

“Att språngvis och på ett fullständigt oförutsägbart sätt kasta sig från den ena meningslösa kunskapen till den andra. Ur tanke i tanke. Det var av sådana mängder av näst intill oanvändbara tankar, av ett sammelsurium av fullständigt meningslösa kunskaper som en människa bestod. Kanske var det av sådana fragment som verkligheten bestod? I politiska kampanjer i televisionen brukade man kalla det för sound bites. De korta effektiva raderna som lyste till, som för ett ögonblick fångade det sällsyntaste och värdefullaste som fanns: de andra människornas fulla uppmärksamhet. Det mänskliga medvetandet var i själva verket inte alls så olikt televisionen. Hade det inte, precis som televisionen, en massa kanaler som man hela tiden hoppade mellan? Och bestod det inte av en ständig, aldrig riktigt vilande ström av fragment, ibland som de där meningslösa kunskaperna, ibland som ett plötsligt smärtsamt barndomsminne, ibland bara en smygande ängslan. Och på ett och annat ställe i denna ström kunde det blänka till. En snabb liten fisk. En sound bite.”

“Today enormous effort goes into convincing the American public that we're just consumers of media manipulation and sound-bites and spin doctors. That we care only about ourselves, money, and stuff. That acting out of passion and conviction doesn't make a difference. But all history shows that it does.”

“Tardiness is next to wickedness in a society relentless in its consumption of time as both a good and a service--as tweet and Instagram, film clip and sound bite, as sporting event, investment opportunity, Tinder hookup, and interest rate--its value measured not by its texture or its substance but by the speed of its delivery, a distinction apparent to Andy Warhol when he supposedly said that any painting that takes longer than five minutes to make is a bad painting.”

“True majorities, in a TV-dominated and anti-intellectual age, may need sound bites and flashing lights and I am not against supplying such lures if they draw children into even a transient concern with science. But every classroom has one [Oliver] Sacks , one [Eric] Korn, or one [Jonathan] Miller , usually a lonely child with a passionate curiosity about nature, and a zeal that overcomes pressures for conformity. Do not the one in fifty deserve their institutions as well magic places, like cabinet museums, that can spark the rare flames of genius?”

“Press junkets are incredibly annoying. You sit in a chair for three to six hours and have different journalists shuttle in for three minutes at a time, asking cheesy movie questions to get a quick sound bite - and that's their only objective. You can't really move or eat. You're just stuck there. It's pressure, constant pressure.”

“Network news accustoms audiences to assertion not argument. Over time, it reinforces the notion that politics is about visceral identification and apposition, not complex problems and their solutions. ... sound bites aren't very helpful. They can tell a voter what a candidate believes, but not why. And many issues are too complex to be freeze dried into a slogan and a smile. ... What's lost in a world in which everything's an ad? Perhaps the country that created the assembly line has simply found a more efficient way to do politics.”

“As the great philosopher George Santayana would have said, 'those who cannot remember the past . . . should simply read Jan Van Meter's Tippecanoe and Tyler Too.' Van Meter's greatest hits collection of slogans is the catchiest ever retelling of American history. It's like the greatest minds of Madison Avenue sat down to write a history book. They don't make sound bites like they used to!”

“Incivility is a symptom, not the disease. We've always had partisan conflict in Congress, and we always will. Yet when I worked for a year (1970-71) on the staff of Sen. Ed Muskie of Maine, this was a different place, more collegial, more sensitive to data, more concerned about all of the American people. I think because the for-profit media prizes conflict above cooperation and sound bites above analysis, politicians have learned to adapt to those tendencies. Consequently, our public debates are dumbed down as our problems grow more complex.”

“In a world where people are hungry for quick fixes and sound bites, for instant gratification, there is not patience for the long. Slow rebuilding process: implementing after school programs, hiring more community workers to act as mentors, adding more job training programs in marginalized areas”

“I think the daily challenge for a lot of beat reporters is, how do you get past the regurgitated sound bites of powerful people or evasion masters who are so used to this routine - the theatricality of press conferences and stage-managed interviews and teams of handlers?”

“I feel that the term "new age" is used by basically hostile media to diminish and marginalize a conversation that is very significant. It's held in place by journalists who are constantly looking for hooks and sound bites to keep them from having to make the effort of a deeper understanding and a more profound level of communication with the public.”

“Those of us with a microphone who are blessed with the gift of being in the public eye have a special opportunity to give voice to all those groups whose activism is sometimes ignored or put on the back pages with the the dumbing down of television and the tabloidization of journalism. As Ralph Nader called it, "sound barks," not even sound bites.”

“Nobody wants a nanny state, where the government is stamping out initiative and telling us what to do, but the idea that the only alternative to that is to throw the American people overboard into a global economy with no protections to cushion us from some of these blows is absurd on its face. That's why I think there's been a concerted effort to distort my message. When you hear me speak beyond the sound bites taken out of context, I think I make a lot of sense to people, even those in Red States like the one where I grew up.”

“We know where the television is - everything has to be a sound bite; everything has to be an image; ideas are okay as long as they don't take more than four or five seconds to explain; candidates and issues are commodities that are sold like cans of soup; entertainment is limited to what a few people believe the lowest common denominator is; and you can't talk back to it.”

“When you are dealing with a mass movement, as opposed to a quote-unquote "elite," you are talking to people who don't have time to read long research papers. You have to communicate with them in sound bites, around every other thing they are doing. So it takes a long time to shift people from one message to the next, especially if your foundational narrative was, "The only one thing in the entire world you should be paying attention to is Darfur."”

“I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.”

“Looking back, I still can't believe how unprofessional the news media was. So much spin, so few hard facts. All those digestible sound bites from an army of 'experts' all contradicting one another, all trying to seem more 'shocking' and 'in-depth' than the last one. It was all so confusing, nobody seemed to know what to do.”

“Reading fiction is important. It is a vital means of imagining a life other than our own, which in turn makes us more empathetic beings. Following complex story lines stretches our brains beyond the 140 characters of sound-bite thinking, and staying within the world of a novel gives us the ability to be quiet and alone, two skills that are disappearing faster than the polar icecaps.”