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“Previously, leaving the couch and walking up to the television to change the channel might cost more effort than merely enduring the awful advertisement and associated anxiety. But with a remote in hand, the viewer can click a button and move away effortlessly. Add cable television and the ability to change channels without returning the set (not to mention hundreds of channels to watch instead of just three), and the audience's orientation to the program has utterly changed. The child armed with the remote control is no longer watching a television program, but watching television—moving away from anxiety states and into more pleasurable ones. Take note of yourself as you operate a remote control. You don't click the channel button because you are bored, but because you are mad: Someone you don't trust is attempting to make you anxious. You understand that it is an advertiser trying to make you feel bad about your hair (or lack of it), your relationship, or your current SSRI medication, and you click away in anger. Or you simply refuse to be dragged still further into a comedy or drama when the protagonist makes just too many poor decisions. Your tolerance for his complications goes down as your ability to escape becomes increasingly easy. And so today's television viewer moves from show to show, capturing important moments on the fly. Surf away from the science fiction show's long commercial break to catch the end of a basketball game's second quarter, make it over to the first important murder on the cop show, and then back to the science fiction show before the aliens show up.”

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Book:Present Shock: When Everything Happens Now
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“Spinse lo sguardo su e giù per la strada priva di grazia. E in quel momento gli parve che in una strada come quella, in una città come quella, ogni vita che vi si vive debba essere senza significato e intollerabile. Il senso di disintegrazione, di decadenza, endemico del nostro tempo, divenne incombente. In certo qual modo aveva a che fare coi cartelloni pubblicitari dall’altra parte della strada. Fissò ora con occhi ancor più veggenti quelle facce sogghignanti d’un metro di larghezza. Dopo tutto, c’era qualcosa di più che semplice vacuità, ingordigia e banalità su quelle facce. Tavolo d’Angolo vi sorride, un sorriso apparentemente ottimistico, con un lampeggiar di denti falsi. Ma che cosa si nasconde dietro quel sorriso? Desolazione, vuoto, profezie di sciagure. Ché non vedete, se sappiate guardare, come dietro quella soddisfazione e quella contentezza imbellettate, sotto quella banalità panciuta e ridacchiante, non ci sia altro che un terribile vuoto, una disperazione segreta? L’immenso desiderio di morte del mondo moderno. Patti suicidi. Teste ficcate nel forno a gas in solitarie villette. Anticoncezionali e stupefacenti. E le premonizioni di guerre future. Aerei nemici in volo su Londra; il sonoro, minaccioso ronzar delle eliche, il rombo dirompente delle bombe. È tutto scritto sulla faccia di Tavolo d’Angolo.”

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Book:Keep the Aspidistra Flying
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“I emphasise it now; I had little-to-nothing in common with other people. Their values I did not comprehend, their ideals were to me a living horror. Call it ostentatious but I even sought to provide tangible proof of my withdrawal from the world. I posted a sign in the entrance to the building wherein I dwelt; a sign that indicated I had no wish to be disturbed by anyone, for any purpose whatsoever. As these convictions took hold of me and, as I denied, nay even repudiated, the hold that the current society of men possesses over its ranks, as I retreated into a hermitage of the imagination, disentangling my own concerns from those paramount to the age in which I happened to be born, an age with no claim to be more enlightened, significant or progressive than any other, I tried to make a stand for the spirit. Tyranny, in this land, I was told, was dead. But I contend that the replacement of one form of tyranny with another is still tyranny. The secret police now operate not via the use of brute force in dark underground cells; they operate instead by a process of open brainwashing that is impossible to avoid altogether. The torture cells are not secret; they are everywhere, and so ubiquitous that they are no longer seen for what they are. One may abandon television; one may abandon all forms of broadcast media, even the Internet, but the advertising hoardings in every street, on vehicles, inside transport centres, are still there. And they contain the same messages. Only the very rich can avoid their clutches utterly. Those who have obtained sufficient wealth may choose their own surroundings, free from the propaganda of a decayed futurity. And yet, and yet, in order to obtain such a position of freedom it is first necessary to have served the ideals of the tyranny slavishly, thereby validating it. ("The Tower")”

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Book:Best New Horror 23
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“I have this highly developed fraud-alert for social influencers. From a mile away I can spot an ad designed to undermine the contentedness of vulnerable female teens.”

Social MediaAdsTeensAdvertisementInfluencerZonkedCommercials
Book:Zonked Out: The Teen Psychologist of San Marcos Who Killed Her Santa Claus and Found the Blue-Black Edge of the Love Universe
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“A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.”

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Book:Identity: Cultural Change and the Struggle for Self
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“Young people, not to mention people of all ages, really, really don't like being annoyed. And ads, almost always, were annoying. There is nothing beautiful, let alone useful, not to mention authentic, about being interrupted, distracted, or annoyed by something you didn't choose to see.”

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Book:The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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“Facebook has an enormous commercial incentive to keep growing its subscriber base. Naturally, it doesn’t want to offend any subscribers, existing or prospective, so its capitalist imperative is to make Facebook as bland, banal and inoffensive as possible – like all other capitalist products seeking to maximize profits. In which case, what’s the point? It’s just another vehicle of dumbed down, anti-intellectual, anodyne, narcotic, sedated capitalism, frying people’s brains with endless junk and “bread and circuses”. This is exactly how the Old World Order operates: bullying, censoring, attacking free thinking, generating endless “Last Men”, with no chests and no fire in their bellies.”

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Book:Freedumb and Dumbocracy: Libertarians, Dogs, Goyim, the Internet, and Last Men
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“How do I resolve a dispute on Expedia? To resolve a dispute on Expedia, start by contacting their customer service at + (1) ⇉ 833⇉ (488) ⇉ 6498 (OTA) or + (1) ⇋ 855⇋ (718) ⇋ 1238. Provide detailed information about your booking and describe the issue clearly. If you're not satisfied with the response, ask to speak with a supervisor. You can also file a formal complaint through their website or dispute charges directly with your credit card provider if necessary.”

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Author:AD
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“Usually I spare myself from the news, because if it’s not propaganda, then it’s one threat or another exaggerated to the point of absurdity, or it’s the tragedy of storm-quake-tsunami, of bigotry and oppression misnamed justice, of hatred passed off as righteousness and honor called dishonorable, all jammed in around advertisements in which a gecko sells insurance, a bear sells toilet tissue, a dog sells cars, a gorilla sells investment advisers, a tiger sells cereal, and an elephant sells a drug that will improve your lung capacity, as if no human being in America any longer believes any other human being, but trusts only the recommendations of animals.”

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Book:Deeply Odd
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“THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying”

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Book:Rise Up and Salute the Sun: The Writings of Suzy Kassem
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“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.”

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Book:The Good Life According to Hemingway
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“Cultural expectations shade and color the images that parents-to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”

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Book:Between generations: the six stages of parenthood
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