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Commercials Quotes

Browse 7 quotes about Commercials.

Commercials Quotes

“The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.”

TelevisionDramaLogicAdvertisingMcdonaldsIdiocyPublic DiscourseTelevision CommercialsEmotional AppealCommercialsFalsities
Book:Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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“My ship – the Demeter, was a star-liner operated by the Red Star Line. I say ‘was’ because of the events you will read about in this account. This is a long letter, I know, but I had quite a long time to write it. You probably already know this, having seen the commercials running on all the major channels for the last twenty years or so, but the Red Star Line is the largest cruise operator in the known universe. Unless something has changed between now and by the time you read this, this is probably still true. In fact, customers of the Red Star Line get more quality, value for money – and smiles by Demeter than they do anywhere else. Okay, okay. It’s an old joke – corny for sure, but what the hell.”

TimeUniverseMoneyQualityHellRedOkayFactKnowLetterOldNowCruiseItSomethingAboutForButTheyThisSoStillBecauseSureSeenWasMyLineProbablyAccountMajorThanElseDemeterUnlessChannelsCommercialsOperatorOperatedRed StarStar Liner
Book:Space Vacation
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“I have this highly developed fraud-alert for social influencers. From a mile away I can spot an ad designed to undermine the contentedness of vulnerable female teens.”

Social MediaAdsTeensAdvertisementInfluencerZonkedCommercials
Book:Zonked Out: The Teen Psychologist of San Marcos Who Killed Her Santa Claus and Found the Blue-Black Edge of the Love Universe
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“So much depends, of course, on what the individual hears when he gives himself over to the electronic tides breaking on the shore of his Seashell. The voice of conscience and reason? An echo of morality? A new thought? A fresh idea? A morsel of philosophy? Or bias, hatred, fear, prejudice, nightmare, lies, half-truths, and suspicions? Or, perhaps even worse, the sound of one emptiness striking hollowly against yet another and another emptiness, broken at two-minute intervals by a jolly commercial, preferably in rhymed quatrains or couplets?”

MediaRadioManipulationCensorshipMessagingCommercialsThought Control
Book:Fahrenheit 451
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“But now he wondered if the Asian girl at the end of the commercials was not there to sell the Hostess spurting pastry or whatnot, but rather to sell America. Like the Statue of Liberty showing off her armpit at the end of the Sure commercial, the girl spoke more to a Cold War ideal of America--look who we let in! Hardworking Asians! Whereas a Vinod-type presence in one of his white V-neck sweaters (all three brothers wore them on special occasions, cute as lambs) might have confused the audience. Why isn't that Brown guy selling us a taco shell that won't break?”

AmericaRacismIndiansAsiansAsian AmericansCommercialsIndian Americans
Book:Our Country Friends
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