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Quote by Mokokoma Mokhonoana

“Advertising is 48% distraction; 4% information; and 48% manipulation.”

Quote by Mokokoma Mokhonoana

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Mokokoma Mokhonoana

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“Advertisement shouldn’t look like information, it should look like a promise.”

“You have to be a light to yourself in a world that is utterly becoming dark.”

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Author:Jiddu Krishnamurti

“Advertisements on YouTube are the new infomercials.”

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Author:J.R. Rim

“... the ads made me feel bilious and love-stricken, invaded and debauched by a coldly mechanical lust for whatever fetish the desire machines were pushing at their victims at any given instant.”

Book:Neptune's Brood

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“A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.”

Identity Advertising Manipulation Ads Advertisement

Book:Identity: Cultural Change and the Struggle for Self

Source: Identity: Cultural Change and the Struggle for Self

“You gotta be smart with AdSpend. Ultimately it's about conversion to sales. And your AdSpend needs to have a healthy ROI based on that conversion to sales.”

Business Marketing Advertising Ads Roi Adspend

Author:Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“All Advertising is essentially a promise of future happiness.”

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“Recent research has shown that traffickers are no longer just kidnapping individuals off of the street, but they are now employing new tactics to find their potential victims.”

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Author:Asa Don Brown

“Young people, not to mention people of all ages, really, really don't like being annoyed. And ads, almost always, were annoying. There is nothing beautiful, let alone useful, not to mention authentic, about being interrupted, distracted, or annoyed by something you didn't choose to see.”

Book:The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Source: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

“It is often the job of the advert to highlight the product’s strengths and the target audience’s weaknesses.”

Capitalism Advertising Materialism Unhappiness Ads Exploitation Consumerism Minimalism Rat Race Adverts

Author:Mokokoma Mokhonoana