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Ads Quotes

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Ads Quotes

“A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.”

“Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'”

“If you look at yourself and life through the lens of your ego, you'll feel isolated, ganged up on, alone, dfferent, and not part of the crowd. If you look through the lens of Spirit, knowing we're all one, you'll always feel safe, secure, ad loved.”

“We've come to be consumed by a 24-hour, slash-and-burn, negative ad, bickering, small-minded politics that doesn't move us forward. Sometimes one side is up and the other side is down. But there's no sense that they are coming together in a common-sense, practical, nonideological way to solve the problems that we face.”

“Fifteen minutes of fame doesn't make a career. An article in a magazine, newspaper, interview on television or multiple print ads may stroke your ego, but nothing much else. An artist's career is a lifetime venture. Just because an artist is on top doesn't mean they are sheltered from a crash. As has been stated, the higher you climb, the harder you fall.”

“The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.”

“But what I didnt want to have happen, and I made this clear to Jeremy (Florida AD), if I am able to go coach, I want to coach at one place, the University of Florida. It would be a travesty, it would be ridiculous to all of a sudden come back and get the feeling back, get the health back, feel good again and then all of a sudden go throw some other colors on my shirt and go coach? I dont want to do that. I have too much love for this University and these players and for what weve built.”

“I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.”

“I don't make a Bible argument in the ad, nor have I made a bible argument in the public space. My argument is simple, which is, that for several thousand years in Western civilization, marriage has been the union of one man and one woman. Research is overwhelming that children need mothers and fathers.”

“The housewife is an unpaid worker in her husband's house in return for the security of being a permanent employee: hers is the reductio ad absurdum of the employee who accepts a lower wage in return for permanence of his employment. But the lowest paid employees can be and are laid off, and so are wives. They have no savings, no skills which they can bargain with elsewhere, and they must bear the stigma of having been sacked.”

“If you look at the media coverage and surfing magazines, the one thing that really stands out is how hard it is to find a photo of a girl in a magazine unless it's an ad. It's kind of strange, still to this day. You see these great looking girls surfing so well that are amazingly talented... They are finally the total package.”

“One does odd things. You see, when one's young one doesn't feel part of it yet, the human condition; one does things because they are not “for good”; one thinks everything is a rehearsal - to be repeated ad lib, to be put right when the curtain goes up in earnest. One day you know that the curtain was up all the time. That was the performance.”