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Famous William Bernbach Quotes
“Creativity is the most practical thing a businessman can employ.”
“The difference between the forgettable and the enduring is artistry.”
“Adapt your techniques to an idea, not an idea to your techniques.”
“It's not just what you say that stirs people. It's the way that you say it.”
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
“Nobody counts the number of ads you run; they just remember the impression you make.”
“An idea can turn to dust or magic, depending on the talent that rubs against it.”
“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”
“In advertising, not to be different is virtually suicidal.”
“Because an appeal makes logical sense is no guarantee that it will work.”
“If your advertising goes unnoticed, everything else is academic!”
“I warn you against believing that advertising is a science.”
“Rules are what the artist breaks; the memorable never emerged from a formula.”
“Properly practiced creativity can make one ad do the work of ten.”
“Let us prove to the world that good taste, good art, and good writing can be good selling.”
“Advertising doesn't create a product advantage. It can only convey it.”