“In advertising, not to be different is virtually suicidal.”
Quote by William Bernbach
Author
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“The key is, no matter what story you tell, make your buyer the hero.”
Source: The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
“Advertising is what you do when you can't go see somebody. That's all it is.”
“I'd rather spend money on things that improve the customer experience than on marketing.”
“You must make the product interesting, not just make the ad different.”
