“The key is, no matter what story you tell, make your buyer the hero.”
Quote by Chris Brogan
Work
The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
This book explores the unique perspectives and approaches of entrepreneurs who may not fit the traditional mold. It provides insights into how to leverage individuality and creativity to succeed in business, drawing on the experiences of entrepreneurs who have found innovative ways to thrive in the face of societal norms. more
Author
Chris Brogan
Chris Brogan, born on April 8, 1970, is a renowned author in the United States. His works cover a wide range of fields, including personal branding, social media, and business strategies. Brogan is highly regarded in the industry for his unique insights and practical advice. more
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“Advertising is what you do when you can't go see somebody. That's all it is.”
“I'd rather spend money on things that improve the customer experience than on marketing.”
“You must make the product interesting, not just make the ad different.”
Source: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories