“The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.”
Quote by William Bernbach
Author
William Bernbach
William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more
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