“Creativity is the most practical thing a businessman can employ.” CreativityPracticalsBusinessmanAdvertising BusinessPractical Things Author:William Bernbach
“Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.” MenArtFormCreativityPracticalsObscureEsotericBusiness ManPractical Things Author:William Bernbach
“An idea can turn to dust or magic, depending on the talent that rubs against it.” IdeasMotivationalMotivationTurnsGoalCreativityMagicTalentDesignPositiveAdvertisingDustCreative ImaginationImagination And CreativityCreative ThoughtImagination CreativityMotivational ActionInspirational Graphic DesignAdvertising BusinessCreativity In BusinessCreativity And BusinessRelated To Creativity Author:William Bernbach
“Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.” ResultsCreativityGreaterDesignClaimsAcceptedLiftsUrgentPersuasiveSamenessSwamps Author:William Bernbach
“Properly practiced creativity can make one ad do the work of ten.” BeliefCreativityTenAds Author:William Bernbach
“It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.” WellsMayLastsCreativityAdvantageUnfairCompetitorsUnfair Advantage Author:William Bernbach
