“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?” PeopleKnowsLooksHumorousAdvertisingDullDo You KnowAdsPersonal Grooming Author:William Bernbach
“Nobody counts the number of ads you run; they just remember the impression you make.” RunningRememberNumbersBusinessMarketingImpressionSellingAdvertisingAdsPublicityAdvertisementsMotivational SalesAdvertsInspirational SalesGreat AdvertisingGreat SalesAdvertising And MarketingAdvertising BusinessGreatest SalesMarketing And SalesAdvertisement NegativeBusiness SalesInspirational SellingSelling Motivational Author:William Bernbach
“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.” PeopleKnowsFailingDesignProductsCampaignsFasterAds Author:William Bernbach
“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.” MomentsPastDesignResearchIsolationAdsTraps Author:William Bernbach
“Properly practiced creativity can make one ad do the work of ten.” BeliefCreativityTenAds Author:William Bernbach
