“Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.” MenArtFormCreativityPracticalsObscureEsotericBusiness ManPractical Things Author:William Bernbach
“Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.” IfsKnowsMenHumansPersonsActionPowerfulKnowledgeHuman NatureInstinctInsightCoreCompulsion Author:William Bernbach
“The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.” MenIdeasRealFactsImaginationDesignPoetRealmsGiants Author:William Bernbach
“The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.” PeopleMenHumansMovingSuccessCreativeFailingHuman NatureSucceedInsightArtistry Author:William Bernbach
“You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.” MenBusinessProductsListeningMouthsSellsMediumsIrrelevantBrillianceDullnessWord Of Mouth Author:William Bernbach
