“An idea can turn to dust or magic, depending on the talent that rubs against it.”
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Famous William Bernbach Quotes
“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”
“If your advertising goes unnoticed, everything else is academic!”
“I warn you against believing that advertising is a science.”
“Rules are what the artist breaks; the memorable never emerged from a formula.”