“Advertising doesn't create a product advantage. It can only convey it.” BusinessProductsAdvantageAdvertisingAdvertising Agencies Author:William Bernbach
“No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.” IfsMatterFallProductsAdvantageFalling ApartSkillfulGimmicks Author:William Bernbach
“It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.” WellsMayLastsCreativityAdvantageUnfairCompetitorsUnfair Advantage Author:William Bernbach
