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Michael Schudson

Michael Schudson Quotes

Sociologist

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Famous Michael Schudson Quotes

“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.”

DifferentCharacterGovernmentAgeGroupsResourcesClaimsProtectionAdvertisingVulnerableConsumersVulnerabilityGuaranteesStationsQuantityVaryAdvertisementsConsumer Protection
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

IfsHeartSpeakCasesHonestProductsDirectRateWelfareAddressesAdsViewersDishonestyImplicationsAnnouncers
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.”

WellsImportantBlackWhiteCompanyTablesFamiliarExpensiveConvinceAssetsInvestorsAdsBlack And WhiteProsperousDebit
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”

KnowsLongTermChanceBusinessRolesProfitLong TermAgencyAdsClientsShort TermChances Are
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”

PeopleIfsCultureRidiculousSillyAdvertisingBowsIndicationAdvertisementsPopular CultureAdvertising Agencies
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”

DarkPowerfulConsciousnessClaimsCriticsAdvertisingAgencyPrecisionAdvertising AgenciesAdvertisersStabbing
Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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“Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.”

IfsWorldMeanPersonsFactsCommunityAspectStatementsTrustedObjectivity
Book:Discovering The News: A Social History Of American Newspapers
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“It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.”

ThinkingShouldKindPhilosophyPoliticalBeliefDecisionMoralAudienceGroupsJudgingCommitmentClaimsGuidesProfessionJournalismAcknowledgeRelevantDeclarationObjectivityMoral PhilosophyMoral Decisions
Book:Discovering The News: A Social History Of American Newspapers
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