“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”
Quote by Michael Schudson
Work
Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
This book delves into the multifaceted nature of advertising in the United States, analyzing its impact on societal norms, consumer behavior, and the broader cultural landscape. It scrutinizes the ethical and psychological implications of advertising practices and their potential to shape public opinion and individual choices. more
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Source: Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
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