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Quote by Michael Schudson

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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

This book delves into the multifaceted nature of advertising in the United States, analyzing its impact on societal norms, consumer behavior, and the broader cultural landscape. It scrutinizes the ethical and psychological implications of advertising practices and their potential to shape public opinion and individual choices. more

Author

Michael Schudson
Michael Schudson

Michael Schudson, born on November 3, 1946, is an American sociologist known for his research on the sociology of news, media, and public discourse. His work has had a profound impact on understanding the role of the media in modern society. more

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“I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.”

“there is a world, in a far-flung corner of our galaxy, where women have no nipples and motor cars, though legally capable of 70 mph never trundle a smidgen over thirty. A world where alcohol never makes people drunk and is only ever consumed in moderation by responsible adults who appear to be at least 25 years old!”