“Advertising is a symbol-manipulating occupation”
Quote by S. I. Hayakawa
Author
You May Also Like
“I've never found a client's business problem that could be solved solely through advertising.”
“Advertising degrades the people it appeals to; it deprives them of their will to choose.”
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
Source: Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
“Unless a product becomes outmoded, a great campaign will not wear itself out.”
Source: Reality in Advertising
