“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.”
Quote by Michael Schudson
Work
Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
This book delves into the multifaceted nature of advertising in the United States, analyzing its impact on societal norms, consumer behavior, and the broader cultural landscape. It scrutinizes the ethical and psychological implications of advertising practices and their potential to shape public opinion and individual choices. more
Author
Michael Schudson
Michael Schudson, born on November 3, 1946, is an American sociologist known for his research on the sociology of news, media, and public discourse. His work has had a profound impact on understanding the role of the media in modern society. more
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