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Quote by Michael Schudson

“Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.”

Quote by Michael Schudson

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Work

Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

This book delves into the multifaceted nature of advertising in the United States, analyzing its impact on societal norms, consumer behavior, and the broader cultural landscape. It scrutinizes the ethical and psychological implications of advertising practices and their potential to shape public opinion and individual choices. more

Author

Michael Schudson

Michael Schudson, born on November 3, 1946, is an American sociologist known for his research on the sociology of news, media, and public discourse. His work has had a profound impact on understanding the role of the media in modern society. more

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