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Quote by Michael Schudson

“American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.”

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Work

Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

This book delves into the multifaceted nature of advertising in the United States, analyzing its impact on societal norms, consumer behavior, and the broader cultural landscape. It scrutinizes the ethical and psychological implications of advertising practices and their potential to shape public opinion and individual choices. more

Author

Michael Schudson

Michael Schudson, born on November 3, 1946, is an American sociologist known for his research on the sociology of news, media, and public discourse. His work has had a profound impact on understanding the role of the media in modern society. more

“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

Ifs Heart Speak Cases Honest Products Direct Rate Welfare Addresses Ads Viewers Dishonesty Implications Announcers

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

“Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.”

Wells Important Black White Company Tables Familiar Expensive Convince Assets Investors Ads Black And White Prosperous Debit

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.”

Kind Successful Environment Information Products Depends Amount Available Advertising Consumers Effectiveness

Author:Michael Schudson

“[The writer] must essentially draw from life as he sees it, lives it, overhears it or steals it, and the truer the writer, perhaps the bigger the blackguard. He lives by biting the hand that feeds him.”