“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.”
Quote by Michael Schudson
Author
Michael Schudson
Michael Schudson, born on November 3, 1946, is an American sociologist known for his research on the sociology of news, media, and public discourse. His work has had a profound impact on understanding the role of the media in modern society. more
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