“Adapt your techniques to an idea, not an idea to your techniques.” IdeasTechnique Author:William Bernbach
“An idea can turn to dust or magic, depending on the talent that rubs against it.” IdeasMotivationalMotivationTurnsGoalCreativityMagicTalentDesignPositiveAdvertisingDustCreative ImaginationImagination And CreativityCreative ThoughtImagination CreativityMotivational ActionInspirational Graphic DesignAdvertising BusinessCreativity In BusinessCreativity And BusinessRelated To Creativity Author:William Bernbach
“Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.” IdeasEmotionLogicDisappearAdvertisingAnalysisLike Love Author:William Bernbach
“The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.” MenIdeasRealFactsImaginationDesignPoetRealmsGiants Author:William Bernbach
