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Quote by William Bernbach

“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.”

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William Bernbach

William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more

“The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.”

People Ifs Knows Believe Interesting Truth Is Persuasion

Author:William Bernbach

“Let us prove to the world that good taste, good art, and good writing can be good selling.”

World Writing Art Taste Prove Be Good Selling Good Writing Good Taste Good Art Copywriting

Author:William Bernbach

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Mind Doe Desire Belief Information Marketing Advertising Penetrate Advertising Agencies Great Marketing

Author:William Bernbach

“Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.”

Mind Position Products Differentiate

Book:Positioning: The Battle for Your Mind, 20th Anniversary Edition

Source: Positioning: The Battle for Your Mind, 20th Anniversary Edition

“When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.”

Ifs Mind Wells Reason Names Simple Mistake Known Successful Position Products Obvious Defined Being Successful Well Known Ladders New Products

Author:Al Ries

“The most powerful concept in marketing is owning a word in the prospects mind.”

Mind Powerful Business Concepts Marketing Most Powerful Prospects

Author:Al Ries

“War and marketing have many similarities.”

War Marketing Similarity

Author:Al Ries

“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”

Company Ultimate Marketing Objectives

Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Quote by William Bernbach

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