“War and marketing have many similarities.”
Quote by Al Ries
Author
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“Marketing is what a company is in business to do. Marketing is a company's ultimate objective.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“The next generation product almost never comes from the previous generation.”
“A brand should strive to own a word in the mind of the consumer.”
“Everyone is interested in what‘s new. Few people are interested in what‘s better.”
“The more unpredictable the world is the more we rely on predictions.”
Source: The idea of the university