“The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.”
Quote by William Bernbach
Author
William Bernbach
William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more
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