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Quote by William Bernbach

“All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.”

Quote by William Bernbach

Author

William Bernbach
William Bernbach

William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more

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