“Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.”
Quote by William Bernbach
Author
William Bernbach
William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more
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