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Quote by William Bernbach

“It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.”

Quote by William Bernbach

Author

William Bernbach

William Bernbach was an outstanding advertising figure known for his unique creativity and marketing strategies. His influence in the advertising world was profound, and he is considered one of the pioneers of modern advertising. more

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