“It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products.”
Quote by Naomi Klein
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No Logo 10th Anniversary Edition
In this updated edition, the author delves into the evolving landscape of corporate branding and advertising, analyzing the impact of globalization and the rise of social media on consumer culture. more
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