“Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.”
Quote by Dick Morris
Author
Dick Morris
English biography, 120-180 words more
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Source: The New Prince: Machiavelli Updated for the Twenty-First Century
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Source: The New Prince: Machiavelli Updated for the Twenty-First Century