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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Book by Leo Burnett · 18 quotes · Advertising, Economy, Great Advertising

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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Quotes

“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”

PeopleThinkingWellsEconomyLowsEducationalAdvertisingFooledAdvertising And Marketing
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

PeopleBelieveBusinessDangerBoringAdvertisingMisleadGreat AdvertisingAdvertising And MarketingAdvertising BusinessAdvertisement Negative
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“What helps people, helps business.”

PeopleInspirationalHelpingSuccessLeadershipBusinessMarketingCustomersInspiring Customer ServiceGreat AdvertisingGreat MarketingAdvertising BusinessBusiness MarketingCustomer Success
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

SecretEconomyDesignCreationFamiliarAdvertisingOriginalityTrickyNew RelationshipGreat Advertising
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

EconomyAdvertisingAppetiteI Have LearnedClients
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”

LoveMayHumorSuccessStarsEconomyCome UpMudDeep ThoughtHandfulReaching For The Stars
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

PeopleThinkingStillsImaginationSecretCreativityCreativeDesignAspectCuriosityAdvertisingBe CreativeBad AssMy ImaginationCreative PeopleCreative ThinkingCreative PersonCreative ArtCreativity And InnovationCreative LifeCreative ImaginationCreative IdeasImagination And CreativityArt And CreativityIdeas And CreativityInspire CreativityInspiration And CreativityCreative ThoughtCreativity And WritingImagination CreativityCreative GeniusGreat AdvertisingInnovation InspirationGreat ImaginationAdvertising And MarketingAdvertising BusinessDesign And ArtDesign InspirationCreativity In BusinessArt DesignCreativity And BusinessCreativity And DesignInspiration And InnovationCreative DesignCreative Business
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

InspirationalMeanDoeIdeasSpiritFunCreativityEconomyCreativeAdvertisingPreservesShopsFlourishingCreative IdeasAdvertising Business
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

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Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”

OpinionEconomyProductsAdvertisingBelievableBelievability
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

ThinkingIdeasBigsEconomyCreativeAccountsExecutivesI Have LearnedClientsThink BigCreative Ideas
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”

WantTryingBusinessInfluenceCreationAdvertisingOwnersBossI Have LearnedClientsAdvertisement Negative
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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