“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”
Quote by Leo Burnett
Work
Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Communications of an Advertising Man presents a collection of works by Leo Burnett, offering insights into the principles and strategies of advertising as seen through the eyes of a seasoned industry expert. more
Author
Leo Burnett
Leo Burnett, a significant figure in the advertising industry, was born on October 21, 1891, and passed away on June 7, 1971. Known for his unique creativity and marketing strategies, he brought revolutionary changes to the advertising industry. more
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