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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Book by Leo Burnett · 3 quotes · Advertising, Economy, Great Advertising

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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Quotes

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”