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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Book by Leo Burnett · 3 quotes · Advertising, Economy, Great Advertising

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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Quotes

“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”