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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Book by Leo Burnett · 5 quotes · Advertising, Economy, Great Advertising

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Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Quotes

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

“What helps people, helps business.”

“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”