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Quote by Leo Burnett

“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

Quote by Leo Burnett

Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Work

Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Communications of an Advertising Man presents a collection of works by Leo Burnett, offering insights into the principles and strategies of advertising as seen through the eyes of a seasoned industry expert. more

Author

Leo Burnett, a significant figure in the advertising industry, was born on October 21, 1891, and passed away on June 7, 1971. Known for his unique creativity and marketing strategies, he brought revolutionary changes to the advertising industry. more

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