Communications of an Advertising Man: S...
A source page for quotes linked to Leo Burnett.
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Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”
“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“A good ad which is not run never produces sales.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“What helps people, helps business.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Regardless of the moral issue, dishonesty in advertising has proved very unprofitable”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Don't tell people how good you make the goods; tell the how good your goods make them.”
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
“There is no such thing as a permanent advertising success.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Don’t tell me how good you make it; tell me how good it makes me when I use it.”
“I think a smart woman can sell the average man anything.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.”
“I am often asked how I got into the business. I didn't. The business got into me.”
“Products are made in the factory, but brands are created in the mind.”
“Good advertising is a happy wedding of words and pictures, not a contest between them.”
“Steep yourself in your subject, work like hell, and love, honor and obey your hunches.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Friction makes sparks and sparks start creative conflagrations.”
“Before you can have a share of market, you must have a share of mind.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Too many ads that try not to go over the reader's head end up beneath his notice.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“I regard a great ad as the most beautiful thing in the world.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett