“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
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Famous Leo Burnett Quotes
“A good ad which is not run never produces sales.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“What helps people, helps business.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”