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Leo Burnett

Leo Burnett Quotes

Advertising Executive

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Famous Leo Burnett Quotes

“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”

PeopleThinkingWellsEconomyLowsEducationalAdvertisingFooledAdvertising And Marketing
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.”

ThinkingGivingImportantFeelingsProblemHappensFightingEnergyAttitudeTakenNiceDangerousWasteAccountsWarmNervousPositive AttitudeMore TimePermitClientsDangerous Things
Author:Leo Burnett
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“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

PeopleThinkingStillsImaginationSecretCreativityCreativeDesignAspectCuriosityAdvertisingBe CreativeBad AssMy ImaginationCreative PeopleCreative ThinkingCreative PersonCreative ArtCreativity And InnovationCreative LifeCreative ImaginationCreative IdeasImagination And CreativityArt And CreativityIdeas And CreativityInspire CreativityInspiration And CreativityCreative ThoughtCreativity And WritingImagination CreativityCreative GeniusGreat AdvertisingInnovation InspirationGreat ImaginationAdvertising And MarketingAdvertising BusinessDesign And ArtDesign InspirationCreativity In BusinessArt DesignCreativity And BusinessCreativity And DesignInspiration And InnovationCreative DesignCreative Business
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

ThinkingIdeasBigsEconomyCreativeAccountsExecutivesI Have LearnedClientsThink BigCreative Ideas
Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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