Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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Famous Leo Burnett Quotes
“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
“A good ad which is not run never produces sales.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“Too many ads that try not to go over the reader's head end up beneath his notice.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“I regard a great ad as the most beautiful thing in the world.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett