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Jay Chiat

Jay Chiat Quotes

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Jay Chiat was a significant figure in the advertising industry, known for his innovative and groundbreaking work, particularly in digital advertising and brand marketing. Chiat was renowned for his unique creativity and strategic thinking in the advertising field, and his work has had a profound impact on modern advertising practices.

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Famous Jay Chiat Quotes

“I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.”

I Can Helping Personality Comfortable Uncomfortable

Author:Jay Chiat

“First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.”

People Needs Firsts Stills Together Economy Office Research Library Clients

Author:Jay Chiat

“If you really think about it, when watching television, you have product placement all the time.”

Ifs Thinking Economy Television Products Watching Television Placement

Author:Jay Chiat

“One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.”

Ifs Way Would Be Values Economy News Models Confusion Site Delivering Business Models

Author:Jay Chiat

“Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.”

People Ideas Done Seems Reading Economy Research

Author:Jay Chiat

“Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.”

Writing Technology Economy Information Huge Amount Phones Spending Checks More Money Cds Laptops Databases

Author:Jay Chiat

“We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.”

Ifs Want Book Reading Can Do Economy Tests Leaving Reviews Tickets Site Book Review Beta

Author:Jay Chiat

“Sometimes the most important job advertising can do, is to clarify the obvious.”

Important Sometimes Jobs Can Do Obvious Advertising Important Jobs Copywriting

Author:Jay Chiat

“In the '20s they were telling us wed all have our own private plane and take vacations to the moon.”

Economy Moon Planes Vacation Aeroplanes

Author:Jay Chiat

“Taking risks gives me energy.”

Giving Energy Risk Give Me Taking Risks

Author:Jay Chiat

“It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied”

Kind Challenges Satisfied Advertising Fascinating

Author:Jay Chiat

“Charlie Rose is the ultimate ad.”

Ultimate Rose Ads Charlie

Author:Jay Chiat

“It's hard to build a brand, competitively, and tell people what you do as well.”

People Wells Hard Brands

Author:Jay Chiat

“I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.”

Long I Can Economy Models Advertising Range Obsolete

Author:Jay Chiat

“The intellectual architecture means focusing on doing great work instead of focusing on agency politics.”

Mean Economy Intellectual Architecture Agency Great Work

Author:Jay Chiat

“Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.”

Opportunity Numbers Technology Economy Products Enormous Developing Software Clients Marvelous Accommodate

Author:Jay Chiat

“The team architecture means setting up an organization that helps people produce that great work in teams.”

People Mean Helping Team Produce Organization Architecture Setting Settings Great Work

Author:Jay Chiat

“We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.”

Economy Special Dog Office Corners Cards Titles Treatment Business Card Special Treatment

Author:Jay Chiat

“Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.”

Needs Real Use Left Behinds Technology Economy Fashion Left Behind

Author:Jay Chiat

“But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.”

Thinking Made Technology Economy Products Advertising Consumers

Author:Jay Chiat

“Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.”

Thinking Want Should Ought What You Want Advertising Shops Want U Advertising Agencies

Author:Jay Chiat

“Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.”

Persons Advertising Frank Advertising Agencies

Author:Jay Chiat

“You start losing a client the moment you get it.”

Moments Losing Advertising Clients

Author:Jay Chiat

“How big can we get before we get bad?”

Bigs Advertising

Author:Jay Chiat

“My real talent was for losing clients.”

Real Talent Losing Advertising Clients Real Talent

Author:Jay Chiat

“I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.”

“If you can't be bothered to work on Saturday, don't bother to come in on Sunday.”

Ifs Work Bother Sunday Saturday Bothered

Author:Jay Chiat

“Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.”

Would Be Kids Fire Our Lives Internet Shopping

Author:Jay Chiat

“You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.”

People Book Helping Might Information Office Resources Library Cds

Author:Jay Chiat

“Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.”

Firsts Mean Next Economy Generations Agency Next Generation

Author:Jay Chiat

“Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.”

Mean Happens Term Talking Vision Economy Products Development Right Now Happenings Percent Eighty Visions Of The Future Product Development

Author:Jay Chiat

About the Author

Born: October 25, 1931
Died: April 23, 2002
Known for: Author
Quotes: 31

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