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Quote by Jay Chiat

“First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.”

Quote by Jay Chiat

Author

Jay Chiat was a significant figure in the advertising industry, known for his innovative and groundbreaking work, particularly in digital advertising and brand marketing. Chiat was renowned for his unique creativity and strategic thinking in the advertising field, and his work has had a profound impact on modern advertising practices. more

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“If you really think about it, when watching television, you have product placement all the time.”

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“One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.”

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“Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.”

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“Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.”

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“We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.”

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“Back in the mid-1980s, congressional hearings were held after we brought this litigation, and held up the first experiment. At that time, I went in front of Congress, along with the major agencies involved with this.”

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“I know quite a few farmers all over the United States who have tried this and have said the opposite, that they have to use more herbicides, not less. The same holds true with BT.”

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“So my attorneys brought litigation in the U.S. federal courts. The judge ruled in our favor.”

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“What I'm suggesting to you is that this could be a renaissance. We may be on the cusp of a future which could provide a tremendous leap forward for humanity.”

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“And, strangely, this one of the few things in life that the third, the latter, the buy with our eyes closed has actually done better than everybody else.”

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