“Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.”
Quote by Jay Chiat
Author
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“Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.”
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
“A lot of the advertisement is done by saying: first of all, have a complex about who you are.”
Source: Of Literature
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
