“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”
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Famous Leo Burnett Quotes
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
“I think a smart woman can sell the average man anything.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett