“What helps people, helps business.”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“What helps people, helps business.”
“Don’t tell me how good you make it; tell me how good it makes me when I use it.”
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”